Question 1

What kind of clients do you work with?

Accepted Answer

We work with consumer brands expanding into the US Hispanic market, B2B companies that need multicultural communications, government agencies and nonprofits with multicultural outreach mandates, and growing companies that have outgrown freelance solutions. Our clients range from Fortune 500 marketing teams to funded startups launching their first multicultural campaign. The common thread is that they need strategy and production from a team that actually understands the cultural context, not just the language.

Question 2

What is the typical scope of a project?

Accepted Answer

Projects range from focused engagements like a single multicultural campaign or a brand identity system, to full-service retainers covering ongoing content, media, and strategy. Most first engagements start with a defined scope (a campaign, a website, a brand system) and expand once we have proven the value. We define scope based on outcomes, not hours. You will know exactly what you are getting before we start.

Question 3

How long does a typical project take?

Accepted Answer

Brand identity systems typically take 6-10 weeks. Campaign development takes 4-8 weeks depending on the number of channels and assets. Websites range from 8-14 weeks. Video production depends on complexity, but most projects deliver within 4-6 weeks from pre-production to final cut. we will give you a realistic timeline on our first call, and we stick to it.

Question 4

What is your process like?

Accepted Answer

Every project follows four stages: Discovery (we learn your business, audience, and goals), Strategy (we define the positioning, messaging, and creative direction), Production (we build the assets), and Launch Support (we help you deploy and measure). Each stage has clear milestones and approval points. You will never be guessing where the project stands.

Question 5

We already have content in English. Can you just adapt it to Spanish?

Accepted Answer

We can, but we will be honest with you: direct adaptation is often the wrong approach. Content that works perfectly in English often underperforms in Spanish. Not because the translation is bad, but because the cultural framework doesn’t transfer. We review your English assets and recommend where adaptation works and where native multicultural production will deliver significantly better results. You decide where to invest.

Question 6

Do you handle strategy or just production?

Accepted Answer

Both, and we believe separating them is a mistake. Strategy without production is a deck that sits in a folder. Production without strategy is a pretty asset that doesn’t convert. We lead with strategic thinking (audience, positioning, messaging) and follow through with creative execution. You get a team that owns the result from brief to delivery.

Question 7

How do you structure pricing?

Accepted Answer

We charge per project scope, not per hour. After our initial conversation, we provide a detailed proposal with a fixed price, clear deliverables, and a timeline. No surprise invoices, no scope creep without a conversation. Strategic engagements typically start at $15,000. Larger campaigns and retainers are defined individually. we will always tell you what something costs before you commit.

Question 8

How do revisions work?

Accepted Answer

Each phase of the project includes structured feedback rounds, typically two to three per milestone. We present the work, you give feedback, we refine. By the time we reach final delivery, there are no surprises because we have aligned at every step. If the scope changes significantly during a project, we discuss it openly and adjust the agreement together before moving forward.

Question 9

Do you offer retainers or ongoing partnerships?

Accepted Answer

Yes. Many of our clients start with a single project and transition to a monthly retainer for ongoing content production, campaign management, or multicultural brand operations. Retainers give you a dedicated team that already knows your brand, which means faster execution and better results over time. We structure retainers around deliverables, not hours, so you always know what you are getting each month.

Question 10

How does daily collaboration work?

Accepted Answer

We assign a dedicated strategist and project lead to every engagement. Communication happens through a shared channel (Slack, email, or your preferred platform). You get weekly updates, direct access to the people doing the work, and clear timelines for every deliverable. We can operate as your outside agency, integrate into your internal team, or work alongside other partners. We adapt to your workflow, not the other way around.

Question 11

Are you actually multicultural or do you outsource translation?

Accepted Answer

Our team is natively multicultural. We think, write, and create in both English and Spanish; we don’t translate from one to the other. This is not a feature we added to our service list; it is the reason the agency was founded. Every strategist, copywriter, and creative director on your project is fluent in both languages and understands the cultural context behind each.

Question 12

Who owns the work when the project is done?

Accepted Answer

You do. Upon completion of the project and final payment, all deliverables and usage rights transfer to you. We build assets that are meant to be your long-term business capital. Source files, brand guides, campaign assets—everything we produce is yours to use, modify, and build upon.

Frequently Asked Questions

Don’t see your question?

Frequently Asked Questions

Don’t see your question?

What the teams leading the market are reading.