About Friendly
Natively multicultural creative agency in New York City. Built for brands that want to connect with the US Hispanic market.
Friendly Creative Studios was born in NYC to help brands connect with US Hispanic audiences authentically. Many teams have the budget and the right intentions, but fail to execute due to a lack of cultural context.
We work in English and Spanish from the start. We build strategy from real cultural insight, not from direct translation or recycled formulas.
We combine brand strategy, content production, digital experiences, AI workflows, and XR to help brands grow across languages without losing consistency or quality.
Harold Luna
Building the bridge between cultures and brands.
Harold Luna founded Friendly Creative Studios with over a decade of experience in the New York advertising and production landscape. He has dedicated his career to closing the gap between high-level brand strategy and authentic multicultural connection.
As a native multicultural strategist, Harold understands that effective marketing is not just about words; it is about the nuanced transformation of intent across cultures. He developed a three-phase methodology—Experience Audit, Structural Design, Precision Execution—that takes brands from cultural uncertainty to market clarity.
Under his leadership, Friendly has grown as a certified M/WBE agency that combines human-centric storytelling with AI and XR technologies to help brands operate effectively across cultural and linguistic borders.
Three stages. One clear result
Experience Audit
We identify opportunities to boost your retention, loyalty, and cultural resonance when expanding your brand to new platforms or audiences.
Structural Design
We design multicultural solutions—brands, platforms, and campaigns—using rigorous design principles and high-contrast creative strategy.
Precision Execution
We deploy the final product with a focus on high-fidelity performance, clear positioning, and consistent visual impact at every touchpoint.
Procurement credentials
- Certified M/WBE
Designed for brands that take the multicultural market seriously.
Book a strategic session with our team in New York. A deep conversation about how to position your brand with real impact.
Start a ConversationCertified M/WBE Agency. Trusted by global leaders. Led by senior directors.