We’re discussing the growth of digital marketing strategies, and many clients are asking us whether we think traditional marketing will eventually be obsolete. Conventional marketing strategies are still relevant for businesses; however, it’s more important than ever to use digital and traditional marketing to develop a successful brand strategy.
And why is that? Because of what digital marketing can’t do with all its superpowers, traditional marketing can. A recent study found that 40% of Americans negatively view social media. Marketers are reaching out to consumers via digital channels. Still, if they don’t hear back, consumers could feel ignored and turn away from brands. On top of that, if a business posts on social media and the comment thread turns negative, it can leave a wrong impression.
Traditional marketing focuses on face-to-face interactions and is primarily conducted offline. This marketing method allows you to reach a large number of people, but it’s not as segmented as digital marketing. In today’s society, digital marketing is much more critical for businesses to effectively communicate their brand’s message. Digital marketing is a strategy that involves using technology-based tools to reach consumers. Because digital marketing is so personal and segmented, people are more likely to view advertisements as authentic communication from a business or brand. Traditional and digital marketing strategies will continue to work together to offer clients the best option for reaching their target audience.