Brand & press resources
Everything you need for editorial coverage, partnership materials, and brand-consistent communications.
About Friendly Creative Studios
Friendly Creative Studios is a full-service bilingual creative agency headquartered in New York City. We specialize in brand strategy, digital experiences, immersive XR, and AI-powered content for organizations navigating multicultural markets.
Brand strategy, web development, film production, XR experiences, AI solutions, event production
Logo
Maintain minimum clear space equal to the height of the 'f' in 'friendly' on all sides.
48px width for digital. 15mm for print.
Rotate or skew the logo
Change the logo colors
Add effects like shadows or gradients
Place on busy or low-contrast backgrounds
Stretch or distort proportions
Rearrange logo elements
Color palette
Our palette is intentionally restrained. Purple conveys authority. Crimson signals urgency. White is the canvas.
Typography
Three typefaces form a strict hierarchy. Headlines command. Body text reads. Display signs.
Plus Jakarta Sans
Aa Bb Cc Dd Ee Ff
400 · 500 · 600 · 700 · 800
Corporate authority with warmth. All headings, metadata, and labels.
Raleway
Aa Bb Cc Dd Ee Ff
800
Brand signature at hero scale. UPPERCASE display text only.
DM Sans
Aa Bb Cc Dd Ee Ff
400 · 500 · 700
Precision readability. Paragraphs, buttons, captions, and interface.
Brand voice
How we speak reflects who we are.
Confident, not arrogant
We state facts with authority. We don’t oversell or use superlatives.
Precise, not cold
We value clarity and economy of language. Every word earns its place.
Bilingual, not token
Spanish is native, not a translation. Both languages shape our thinking.
Premium, not exclusive
Our work is sophisticated but accessible. We invite, never gatekeep.
Brand guidelines PDF
Complete specifications: spatial rules, logo usage, do’s and don’ts, and graphic system layouts.
Press contact
For media inquiries, interview requests, and speaking engagements.