The pandemic has certainly impacted businesses in a variety of ways. While some have had to shutter their doors, others find ways to pivot and keep their customers engaged.
If you’re looking for creative ideas to keep your customers interested in your brand and your business grows, here are seven tips to get you started:
1. Know your customer
To revive your brand, you need to understand your customers and what they need. It’s not about you; it’s about them. Understanding who they are, what they want, and what motivates them is essential to creating a brand that resonates. It would help if you also were willing to adapt and change with the times. What worked for you in the past may not work now, so you need to be ready to experiment and find new ways to connect with your customers.
Know your customer inside and out. What are their hobbies? What are their interests? What are their pain points? What are their goals? Once you know all of that, you can start developing marketing campaigns that appeal to them and help them achieve their goals.
2. Keep your tone positive
Times of crisis can be difficult for any business. But it’s more important than ever to maintain your brand’s positive attitude and outlook. Negativity can breed mistrust and lead to customer loss.
No matter the situation, it’s essential to maintain a positive attitude and outlook for your brand. This is the best way to ensure that your customers trust you and remain loyal. By staying focused on your goals, you’ll be able to weather any storm and come out stronger on the other side.
3. Show your human side
Times are tough right now, but that doesn’t mean your business has to suffer. In fact, this is the perfect time to show your human side and connect with your customers on a more personal level.
Share photos and stories of your team and what you’re doing to weather this storm. Let your customers know that you’re just like them and that you’re doing everything you can to get through this tough period.
By humanizing your brand, you’ll create a connection with your customers that will last long after the storm has passed.
4. Keep your brand story front and center
A crisis can be a frightening time for a business. But if you have a well-crafted brand story, you can use it to your advantage.
Your brand story makes you unique and sets you apart from the competition. Customers connect with it, so it’s essential to keep it at the forefront of your communications during a crisis.
When developing your crisis communications plan, make sure to keep your brand story front and center. Remember, this is what will set you apart from the competition and help you emerge from the crisis stronger than ever.
5. Be transparent and authentic
The public expects honesty and transparency from brands. Anything less will be seen as a deception, and can quickly damage your reputation.
Authenticity is key in times of crisis. Don’t try to hide the facts or put on a false front – be open and honest with your customers, and they’ll appreciate it.
6. Get creative with your content
The COVID-19 pandemic is forcing businesses to take a closer look at their marketing strategies. While many organizations are scaling back their advertising and promotional efforts, this could be the perfect time to invest in content marketing.
Quality content is essential for engaging customers and building brand loyalty. It can also help attract new customers and boost organic traffic to your website. In a time when people are spending more time at home, they’re more likely to consume content that is relevant to them.
So take advantage of the extra time you now have to produce high-quality content that will engage your customers. This could include blog posts, social media posts, videos, or even webinars.
7. Keep your messaging consistent
It can be difficult to keep your messaging consistent across all of your channels, but it’s more important than ever to do so. A disjointed or inconsistent brand voice can be confusing or even alarming to customers, and may cause them to question whether you’re still in business.
Make sure your branding is consistent not just in appearance but in tone and values as well. This will help reassure your customers that you’re still the same company they trust, and that you’re still here for them.
Friendly recap
Know your customer inside and out. Maintain a positive attitude and outlook for your brand. By humanizing your brand, you’ll create a connection with your customers that will last long after the storm has passed. Share photos and stories of your team and what you’re doing to weather this storm.
Use the extra time you have to produce high-quality content to engage your customers. This could be the perfect time to invest in content marketing for your crisis communications.