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Friendly Creative StudiosFriendly Creative Studios

A New York creative studio making brands, films, and websites that earn attention and move people to act.

Capabilities
  • Branding & Identity
  • Web Development
  • Video Production
  • Social & Ad Creative
  • Creative Strategy
  • All Capabilities
Resources
  • Resource Library
  • Insights
  • RFP Template
  • Brand Checklist
Company
  • Work
  • About
  • Industries
  • Studio
  • Start a project
Start a project

© 2026 Friendly Creative Studios. All rights reserved.

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  3. Grupo Rica – Stay Cool at the Beach
Grupo Rica

Grupo Rica – Stay Cool at the Beach

A fast-paced Coconut Water commercial pairing beach energy, movement, and refreshment in a concise product story.

01

The Opportunity

Make Coconut Water feel like the natural refreshment for an energetic beach moment, with the product message landing quickly.

02

The Thinking Behind It

The commercial pairs movement, bright outdoor imagery, and concise product framing to connect hydration with a carefree Caribbean setting.

03

The Experience We Created

A fast, memorable product spot that turns the stay-cool idea into an active visual story built for campaign use.

Deliverables

  • Product commercial
  • Post-production and finishing
Services
Production & Content
Categories
Video production
Stage
Launch
PreviousTomy Rivero Beauty – Reveal Your Best Self
Next projectTomy Rivero – Black Friday Motion Graphic

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Still from the Grupo Rica Coconut Water launch commercial
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For the official launch of Grupo Rica’s Coconut Water, Friendly Creative Studios produced a vibrant and refreshing commercial that celebrates the essence of the Caribbean.

Still from the Grupo Rica brand spot
Grupo Rica

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29-second advertising spot highlighting the visual identity and brand positioning of Grupo Rica, a leading company in fast-moving consumer goods.

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