Grupo Rica
Grupo Rica – Coconut Water Launch Commercial
Video production
A New York creative studio helping brands move from strategy to production and digital execution.
We create identities, not just pretty pictures.
A logo is the easy part. The hard part is an identity your team can apply, a site they can edit, and content that still sounds like you after we leave.
We're based in New York and partner with global brands to deliver creative work that drives real business outcomes.
Simple operating rules for strategy, production, and delivery.
Clarify the audience, context, leadership, and success criteria before execution begins.
Use clear review points so creative, production, and web decisions do not drift apart.
Build digital experiences that convert across all core audiences.
Finish with organized files, published assets, and documentation the client can operate.
Friendly is built around a practical gap many growing teams feel: strategy, content, production, and web work often happen in separate rooms, then lose alignment at launch.
From New York, the studio focuses on connected creative work for teams that need the work to hold together across channels.
You talk directly to the people making the work, and decisions hold from the first meeting to the final file.
We agree on who we're talking to, what to say, what matters most, and what we want people to do next.
We develop the identity, campaign, content, or website and refine it with your team.
We get everything ready and put it live, so the work reaches the people it was made for.
Strategy, design, production, and web in one room.
Sets the concept and narrative for every engagement, keeping strategy and craft aligned from the first brief to the final cut.
Covers production end to end — filming, editing, animation, and motion — so recurring content holds to one standard.
Shapes identities, visual language, and interfaces so everything feels coherent and unmistakably yours.
Builds the websites, platforms, and interactive experiences that carry creative work into reliable, production-grade products.
A connected studio model for teams needing less handoffs.
Strategy, production, design, and development stay in one visible process instead of becoming disconnected vendor handoffs.
The website, content structure, and project planning are built for long-term scalability and performance.
A clear creative process that keeps your project moving from first conversation to final delivery.
The work can move from positioning and messaging into final content, pages, and campaigns without changing direction midstream.
The studio's New York base supports local production, studio sessions, and on-site collaboration when a project requires it.
Our creative process is public. You can understand how the work moves before you ever write to us.
See how the strategy, the shoot, and the final site all come together in the work.
We will help define the scope, the deliverables, and the right path from strategy to launch.
