Grupo Rica
Grupo Rica – Coconut Water Launch Commercial
For the official launch of Grupo Rica’s Coconut Water, Friendly Creative Studios produced a vibrant and refreshing commercial that celebrates the essence of the Caribbean.
The Opportunity
Position Rica’s Coconut Water as a premium and authentic choice in the market connecting with both health-conscious and culturally connected consumers.
The Thinking Behind It
Our team handled the full creative process—including scriptwriting, casting, filming, motion graphics, editing, and animation.
The Experience We Created
The result is a dynamic and visually engaging ad that highlights the product’s natural flavor, hydration benefits, and tropical origin.
Deliverables
- Campaign film
- Full-service production
- Motion design
- Post-production and finishing
