A leading Dominican food-and-beverage group, from Coconut Water to fast-moving consumer brands.

Friendly produced brand films and campaign spots across several Grupo Rica product lines.

For the official launch of Grupo Rica’s Coconut Water, Friendly Creative Studios produced a vibrant and refreshing commercial that celebrates the essence of the Caribbean.
29-second advertising spot highlighting the visual identity and brand positioning of Grupo Rica, a leading company in fast-moving consumer goods.

A fast-paced Coconut Water commercial pairing beach energy, movement, and refreshment in a concise product story.
A 56-second commercial produced for ListaMilk, presenting the Jeep Compass Sport 2018 through movement, exterior detail, and a concise automotive story.