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Proof in the Work

We measure success by the tangible outcomes our clients experience: increased market penetration, stronger brand equity, and campaigns that move culture forward.

Client Perspectives

What industry leaders say about working with us

We launched a multicultural brand system in English and Spanish in under four months. Reach grew 3x in the first half of the year, and the Spanish campaign outperformed our English baseline.

Head of MarketingGrupo Rica

Friendly built our entire digital presence from brand strategy to launch. The quality of work positioned us at a level we hadn't reached with three previous agencies.

CEOTrazado

They don't just produce content; they build systems. A single production generated six months of assets for social, web, and ads. It completely changed how we budget content.

Brand DirectorEpic Punta Cana

The speed without sacrificing quality was what surprised us. The multicultural strategy was more precise than what our general market agency was producing in English only.

VP of CommunicationsSpectrum

Friendly understands both the creative standard and the cultural nuance. The team operates at a level that elevates what a creative partnership should be.

Creative DirectorTomy Rivero
By the Numbers

Impact that compounds

Every engagement is designed to generate measurable, lasting value. These figures reflect the collective results of our partnerships.

15+

Markets Served

50+

Projects Delivered

10+

Years in NYC

Fastest-Growing

Market

M/WBE

Certified

Multicultural

by Default

15+ Markets Served

We have delivered brand strategy, content, and campaigns for clients operating across more than fifteen distinct markets in the Americas and beyond.

50+ Projects Delivered

From brand launches to full-scale production campaigns, our portfolio reflects over fifty completed engagements for clients across six industries.

10+ Years in NYC

A decade of consistent delivery from our New York City headquarters, building long-term relationships with brands that demand premium creative execution.

Fastest-Growing Market

The US Hispanic market is the fastest-growing consumer economy in America. Our clients gain direct access to this audience through culturally native strategy and production.

M/WBE Certified

As a certified Minority and Women-owned Business Enterprise, we bring supplier diversity value alongside creative excellence to every partnership.

Multicultural by Default

Every deliverable is built for English and Spanish fluency from day one. Not as an afterthought, but as a structural advantage baked into our process.

Procurement credentials

  • Certified M/WBE
Partnerships

Designed for brands that take the multicultural market seriously.

Book a strategic session with our team in New York. A deep conversation about how to position your brand with real impact.

Start a Conversation

Certified M/WBE Agency. Trusted by global leaders. Led by senior directors.

Industry Insights

What the teams leading the market are reading.

We analyze the data, campaigns, and cultural shifts shaping the Latino market in the US. Once a month. Straight to the point.