Harold Luna
Building the bridge between cultures and brands.
Harold Luna founded Friendly Creative Studios with over a decade of experience in the New York advertising and production landscape. He has dedicated his career to closing the gap between high-level brand strategy and authentic multicultural connection.
As a native multicultural strategist, Harold understands that effective marketing is not just about words; it is about the nuanced transformation of intent across cultures. He developed a three-phase methodology—Experience Audit, Structural Design, Precision Execution—that takes brands from cultural uncertainty to market clarity.
Under his leadership, Friendly has grown as a certified M/WBE agency that combines human-centric storytelling with AI and XR technologies to help brands operate effectively across cultural and linguistic borders.
“My mission is to ensure no brand loses its essence in translation. We are here to transform communication into trust.”
Multiculturalintuition.
Mapping the US Hispanic market through native cultural fluency.
VisualCapital.
High-fidelity production that establishes immediate brand authority.
TechnicalAdvantage.
Integrating AI and XR workflows for long-term, modern growth.
Procurement credentials
- Certified M/WBE
Designed for brands that take the multicultural market seriously.
Book a strategic session with our team in New York. A deep conversation about how to position your brand with real impact.
Start a ConversationCertified M/WBE Agency. Trusted by global leaders. Led by senior directors.
Industry Insights
What the teams leading the market are reading.
We analyze the data, campaigns, and cultural shifts shaping the Latino market in the US. Once a month. Straight to the point.